INNOVATION: Where it all began
In 1978, S. Orme Asher introduced the '$100 home lottery ticket' concept to a community service club in Saskatoon, Saskatchewan, Canada—where our head office remains today. Mr. Asher voluntarily organized and delivered the concept to fruition. This was the first program of its kind in North America. It sold out in a matter of days.
Shortly thereafter, a local hospital foundation recognized the concept's potential and asked Mr. Asher to tailor a similar program. The concept proved its worth again, initiating a new industry in Canada: the 'Hospital Home Lottery'.
Over the years, referrals from one hospital foundation or charitable organization to another have enabled the Asher team to expand across Canada and overseas.