At a high level, charitable home lotteries (or raffles) are large-scale, media-driven fundraising programs that reach a new audience and deliver sustainable, undesignated funds. The terms ‘raffle’ and ‘home lottery’ may have slightly different meanings in different jurisdictions and when we work with a client we use the correct term for their local region. A prize package is formed (e.g. homes, cash, luxury vehicles, vacations, etc) and tickets are sold to the community.

Asher runs these raffles for clients, from initial conception through to prize draws, covering the extensive work in between. Launching and managing a lottery is a complex undertaking: it requires expertise in finance, marketing, operations, security and strategy. Trusted, proven partners are integral to minimizing risk and maximizing return.

We help our clients to establish strong governance frameworks over their lottery operations. We work collaboratively and efficiently with our clients’ management teams on strategic decisions and to help ensure they have the information required to help their boards fulfill their oversight roles. The gaming industry is highly regulated, therefore we hold ourselves and our work to the highest standards.

We are incredibly collaborative and work with our clients to bring a tailored program to life that fits within their existing brand architecture and objectives, and their market. We don’t just deliver a ‘lottery in a box’ solution. Our clients experience significant benefits from the public exposure in their communities.

At Asher, the charitable home lotteries we manage generate a steady source of annual funding for health care charities that collectively serve a population of 39 million people. Most importantly, the funds have saved lives and improved health outcomes for patients.